This resource provides concrete evidence that makes the case for investing in physical activity initiatives for women 55–70. It also includes information (including quotes) from women 55–70 and community stakeholders who participated in cross-Canada focus groups. The credible statistical research, combined with anecdotal and candid personal experience provides a unique perspective. Many of the challenges faced by these women and people who program for them are outlined, and real-life examples of how to overcome the barriers are given.