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Sport England: Guide to Research

Insight is only as good as the research that underpins it – so this guide is designed to help you carry out top-quality research that has a big impact on your organisational goals. And it doesn’t have to be expensive or complex. The key is being clear about what you’re trying to understand. What do you need to know? Once that’s set in stone, it’s time to use the most suitable approach to your research. This guide helps you to establish both. That’s why we’ve split the publication into two distinct parts – firstly, an introduction to research itself – and secondly, how to choose your methodology.

Whatever your goal, the guide is designed to help you to decide where research can be useful for your organisation, and provide guidance around how to select the best approach.