What is ReImagine RREC?

ReImagine RREC – Renew, Retool, Engage and Contribute – is a multi-phase COVID-19 recovery initiative for recreation, parks and community sport leaders supported by the Government of Canada (Sport Canada) and delivered by the Canadian Parks and Recreation Association.

ReImagine RREC is intended to help leaders working in parks, recreation and community sport to improve planning, operations and delivery of programs and services in a pandemic and post-pandemic environment, as well as to contribute to community recovery more broadly. It will aid parks, recreation and community sport leaders to renew their value proposition; retool their programming and service delivery; safely engage and support their employees, clients and partners; and contribute to community recovery.

In Phase I, the ReImagine RREC project reviewed hundreds of articles and surveys and conducted over 170 key informant interviews.

Theory-driven and evidence-based

The ReImagine RREC initiative is grounded in proven theory – the knowledge-to-action model. Using the findings from the collected evidence, reimagine RREC is raising awareness of the impacts and implications of COVID faced by the sector; gaining acceptance of the need for action by the sector; seeking engagement of the sector to identify issues and needed actions; and working towards alignment of actions across the sector and with allied sectors.



Reimagining Parks, Recreation and Community Sport: Highlights Report, May 2021
An overview of the activities and key findings from Phase 1 of the project.


Recorded Webinar – Restart to Recovery: Reimagining Parks, Recreation and Community Sport (June 8, 2021)

You can find more resources on CPRA’s the Bench. If you’re not a member of the Bench, it’s free to join.

ReImagine RREC Promising Practices

As part of the ReImagine RREC project, CPRA is collecting promising practices that show how communities have adapted or introduced new policies and programs as a result of COVID-19.

You can submit your promising practice here.

Tell us how your promising or ‘next’ practice:

  • Contributes to helping your community, club or organization return to sustainable operations in one or more ways.
  • Contributes to overcoming a barrier to program or service delivery, addresses a pressing issue or priority in your community, or contributes to broader community recovery.
  • Contributes to realizing the vision for A Framework for Recreation in Canada: Pathways to Wellbeing by helping clients, members or community residents return to personal and community wellbeing, including for marginalized groups that have been disproportionately impacted by the pandemic.

As part of your submission, you can share photos, images, reports and other e-files that provide background information about your promising practice.

Let’s continue to share and work together to support parks, recreation and community sport to renew, retool, engage and contribute to community recovery in our communities.

This project is funded by the Government of Canada.