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The sport, physical activity and recreation sector (“SPAR”) plays a crucial role in fostering healthy individuals, inclusive communities, and a thriving economy. Until now, economic assessments on the impact of SPAR in Canada, have been limited, dated or disparate.

The Canadian Fitness and Lifestyle Research Institute (CFLRI) and the Canadian Parks and Recreation Association (CPRA) have partnered to provide innovative new research, tools and resources that demonstrate the multifaceted impact and value of the SPAR sector.

Discover how strategic SPAR investments can significantly uplift our communities and help Canada achieve its national goals. Visit Measuring-Impact.ca to learn more.