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The Canadian Parks and Recreation Association (CPRA) invites you or your organization to submit a proposal by August 13, 2021 for consideration to undertake a mid-term contextual analysis of the Framework for Recreation in Canada (Framework) that reflects the current opportunities, challenges and priorities of the sector and governments.

The Canadian Parks and Recreation Association (CPRA) is a national organization representing the municipal parks and recreation sector – a major contributor to community health and vibrancy. Membership includes the 13 provincial and territorial parks and recreation associations and their extensive networks of service providers in over 90% of Canadian communities.

Project Deliverables


A Framework for Recreation in Canada: Pathways to Wellbeing was launched in 2015.  At its release, the Framework was viewed as a critical step forward in the municipal parks and recreation sector. It was designed to stimulate coordinated sector policies and practices in Canada that aim to improve the wellbeing of individuals, communities, and the built and natural environments.  After five years, the Framework Leadership Team is undertaking a mid-term contextual analysis to guide both the implementation of the current Framework and the content of a renewed Framework in the future.


  • Understanding Progress: Summarize Framework implementation efforts in the first five years and identify implementation gaps during this same timeframe.
  • Ensuring Relevance: Using a Framework ‘lens’, examine the current social and economic environment to determine how best to make the Framework relevant to the government and sector practitioners/professionals for the 2021-2025 period.
  • Aligning with Priorities: Review, assess and plan how the Framework can best support the government and sector on challenges that are new or amplified since 2015 (e.g., pandemic recovery, climate resilience, systemic racism, T&R).
  • Developing a Call to Action: Use the knowledge gained to create a renewed sense of purpose, a ‘call to action’ for Framework implementation in the context of the evolving social and economic environment.


  • Guidance on how the Framework Leadership Team, CPRA and governments can promote and support Framework implementation at the national, PT and community level for the period 2021-2025.
  • Advice on the messaging (including a call to action) and inventory of tools needed by government and sector to enhance (addressing identified gaps) Framework implementation for the 2021-2025 period.
  • Initial insight that will inform the development of a renewed Framework.

Scope of Work

  • With a ‘Framework lens’, review existing literature and data as it pertains to the current state of municipal parks and recreation and relevant trends (e.g., ReImagine RREC, CFLRI data, Canadian Sport Policy environment scan)
  • Examine Framework Implementation progress (government and sector) since its launch in 2015 and identify implementation gaps
  • Conduct 20 stakeholder interviews (government officials and parks and recreation professionals/practitioners) to gain insight for the report
  • Consider the Framework in the context of current societal priorities (T&R, systemic racism, pandemic recovery, climate resilience) and identify alignment or gaps
  • Examine two other sectors’ response to current societal priorities to inform the guidance that will be included in the final report
  • Consider implementation activities on the Canadian Sport Policy and Common Vision to inform any recommended additional alignment for 2021-2025
  • Consider evaluation measurements for progress in 2021-2025
  • Develop a final “guidance report” for the Framework Leadership Team that addresses the aforementioned objectives and outcomes

 Key Milestones

  • August 24, 2021 – Contractor hired
  • November 30, 2021 – Work complete


 The budget for the contracted work is in the range of $15,000-$20,000.  A separate budget is available for translation of the final report.

 Required Information

 Submitted proposals should include the following:

  • Bios of contractor and/or team
  • Background on experience with similar projects and/or sector
  • Overview of approach/project plan with key milestones/timelines
  • Billing rates
  • Demonstrated capacity to meet deadlines
  • References (1-2)


 All proposals are to be received by CPRA by August 13, 2021 (5:00 p.m. ET) by email to


All questions should be sent via email to Cathy Jo (CJ) Noble at

Selection Criteria

  • Qualifications and experience of the contractor or project team
  • Demonstrated understanding of the scope of work
  • Proposed approach to the project
  • Capacity to perform the work within schedule
  • Billing rates
  • Reference(s)



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